I have been a salesman in one way or another all of my working life. I have built a successful business and in the last couple of years worked part time at two wineries as a tasting room associate (TRA). What follows are my ideas of how to get more sales from the tasting room staff.
First I think it is important to understand what motivates a person to work in a tasting room. It is most likely is not the pay, $10, $12 or $15 per hour can be earned at any convenience store or fast… Continue