Stu McFarland
  • Male
  • Napa, CA
  • United States
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Welcome to Etched Images in Napa!

Latest Activity

Gillian Conway and Stu McFarland are now friends
Aug 25, 2010
Stu McFarland and Nancy Scott are now friends
May 2, 2010
Stu McFarland updated their profile
Mar 18, 2010
Stu McFarland updated their profile photo
Mar 18, 2010
Stu McFarland and Katy Turner are now friends
Feb 2, 2010
Stu McFarland and Hadley Henderson are now friends
Jan 2, 2010
Stu McFarland is attending Margie Tosch's event
Thumbnail

Industry Insider Event at Nicholson Ranch Winery at Nicholson Ranch Winery

July 27, 2009 from 5pm to 8pm
Wine And Hospitality NetworkIndustry Insider Event - Tickets Now on Sale.Groups discount available - save $2.50 per ticket when you buy 6 or more.Join us for an evening of networking, food, wine, music, and fashion!Music by 2 Easy PiecesWith Daedalus Howell as Master of Ceremonies, come watch industry celebrities flaunting fabulous fashions from Sonoma Plaza shops Angelique , Fluertique and Venus Envy while sipping award winning Nicholson Ranch wines.With VIP Hostess Alana Gentry from…See More
Jul 27, 2009
Stu McFarland posted videos
May 4, 2009

Profile Information

Relationship Status:
Married
I am interested in:
Business Networking, Friendship, Buying/Selling Items, Gaining Professional Knowledge
Industry
Food & Beverage Manufacturing
Your Segment/Department
Administrative, Marketing/PR
Company or School/Institute
Etched Images, Inc.
Title:
President & co-founder
Other interests:
Etched Images™ had a humble beginning. In 1989 David Lincoln, a long-time Napa Valley resident, converted a hen house and began a one-man operation of etching and painting wine bottles for Napa Valley wineries. These bottles were used by wineries as donations to local and national charity auctions, such as the Napa Valley Wine Auction.
In 1992, I left my management position with a large automotive accessory company to join David as a partner. We placed primary focus on catering to local wineries in developing and marketing the unique process of etching artwork onto wine bottles. As the popularity of wine grew, so did the number of wineries.
It was then that wineries started to be on the lookout for fresh, eye-catching and unique packaging. They began using outside marketing agencies, high-caliber graphic design artists, unique label materials, new bottle styles and other techniques to make their wines stand out from others. At this point, Etched Images™ became a “glass decorating” service for the wine industry.
In 1993 Etched Images™ introduced an innovative dipping wax called NoChip Dip. This dipping wax had an appealing bright shine and didn’t chip & flake like the French wax presently in use.
Another early innovation was the popular technique developed by David Lincoln was Blackened bottles. This process simulates a full bottle of red wine and is a cost effective marketing tool.
As wine enthusiasts discovered the uniqueness and beauty of etched and painted bottles, Etched Images™ began a new phase in its business. Individuals and many businesses began to send us orders for wine bottles to be etched with corporate and event logos. The etched wine bottle became more than a marketing tool. It has become a year-round promotional gift used to celebrate special events and milestones.
Although there certainly is competition, Etched Images™ has earned a reputation for high quality design, workmanship, and service, thus putting the Company in a position to compete for business from a strong, growing market. Unlike the majority of its competitors, Etched Images has in-house capability for original, computer enhanced design staffed by skilled technicians and artists, coloring and waxing techniques seldom found in standard etching organizations, and a bonded 55 degree warehouse.
In 1998, I bought David out so that he could pursue his interest in starting another company, now named Laser Art Technology.
Etched Images™ is truly proud of its relatively small but handpicked staff of 25 and our great reputation!
Company Website:
http://www.etchedimages.com
Personal Website:
http://www.flickr.com/photos/29405456@N07/

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Comment Wall (4 comments)

At 8:09am on September 8, 2008, Donna Douglas said…
Hi Stu,

Glad you like it...we recently finished Sonoma County and that one should be ready for distribution in a few weeks. We will also be doing the Central Coast before the end of the year. I can drop off some hard copies at your office if you'd like when I am in Napa this week. Our 2009 edition will also include a cookbook, which will be wine driven and a collective film about each winery that will be on a single dvd for the wineries to sell. We just opened a concierge office in Yountville that will drive tours to our members.

It's a lot of work but I am truly enjoying every minute!

Donna
At 8:52am on September 8, 2008, Margie Tosch said…
Hi Stu,

Welcome and thanks for joining. Great job on your page, and great photos! We will be launching our B to B marketplace for the industry soon, so stay tuned.

-Margie
At 12:45pm on September 8, 2008, Donna Douglas said…
Stu...I will be over there sometime this week...will drop by and introduce myself and give you some books. I do have a passion for this...really what I have been looking to do for awhile!

Donna
At 10:25am on September 14, 2008, The Wine Whisperer said…
What a great sounding business, Stu. If you're in the neighborhood you've got to meet my friend Les Brown of Metal Arts Sculpture Gallery. He started the biz for large format bronze casting (sculpture) and has pioneered numerous fascinating techniques and processes since.

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