Michael Westerberg
  • Male
  • Napa, CA
  • United States
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I am interested in:
Business Networking, Food & Wine Pairing, Recipes/Culinary Arts, Gaining Professional Knowledge
Industry
Wine
Your Segment/Department
Management, Winery Hospitality
Company or School/Institute
Cellars of Sonoma
Title:
Vice President of Operations
Company Website:
http://www.cellarsofsonoma.com

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Michael Westerberg's Blog

What technology are wine industry folks and consumers willing to use to get more information?

We hold a live video broadcast event every Tuesday live over the internet from various locations, and we are trying to figure out what folks are looking for and how to get them to tune in? Are industry folks and consumers interested in a live TV broadcast where they can actively participate via instant messaging? We have had very positive feedback for this, and while we have had some nice crowds and we are able rebroadcast via tape, we are looking to take this to the next level with your… Continue

Posted on July 12, 2009 at 7:54pm

Cellars of Sonoma is open for business! spread the word!

I wanted to let everyone know that Cellars of Sonoma is open 7 days a week from 10 to 7 located at 133 4th Street in downtown Santa Rosa in historic Railroad Square! Please come on by and check out our room! and let everyone you know we are open for business and look forward to meeting everyone!

Posted on May 20, 2009 at 11:03pm

Comment Wall (7 comments)

At 9:22pm on August 17, 2009, Michael Westerberg said…
Tune in to our live video broadcast tomorrow at www.cellarsofsonoma.com go to events live broadcast 5:30 pm pacific time. We will have special guest Jack Mitchell from Jack and Tony's Restaurant and Whiskey Bar. Jack will make a desert on the spot to go along with the Bradford Mountain El Grandote Port, watch live tomorrow night at 5:30 pacific time!
At 3:51pm on August 23, 2009, Michael Westerberg said…
Need to fill our event on Bradford Mountain by tomorrow! if you have not purchased your tickets yet do so asap! go to our website www.cellarsofsonoma.com to purchase your tickets or call 707-578-1826. Ticket sales conclude tomorrow, hope you all get yours today or tomorrow so we can see you next weekend! The vineyards are absolutely beautiful right now, big clusters of grapes, the smell of harvest and crush is in the air! come join us!! CHEERS!
At 1:14pm on August 24, 2009, Michael Westerberg said…
Have you purchased your tickets today for rare opportunity to tour the old Girst Vineyard on top of Bradford Mountain, while tasting their wines and enjoying a delicious BBQ amongst the vines, ripe for harvest! this is a special opportunity at this time of year! go to www.cellarsofsonoma.com or call 707-578-1826 to purchase your tickets today!
At 8:26am on September 8, 2009, Michael Westerberg said…
TV Tuesday live video broadcast at Cellars of Sonoma tonight! 6 PM pacific time tune in at

http://www.cellarsofsonoma.com/index.php?option=com_content&view=article&id=53&Itemid=86

Looking forward to seeing your there and taking your questions! CHEERS!
At 1:28pm on September 13, 2009, Margie Tosch said…
I love your place! Great environment, very nice. Didn't taste - but will plan to next time. Looks like the area is booming, good choice of location. Enjoyed meeting and speaking with, oh geez don't have his name in front of me.. (is it your partner?) Would have given you notice, but it was last minute, had time on my hands while the dog was at the vet for a couple hours, unexpectedly.
At 10:14pm on October 14, 2009, Michael Westerberg said…
Cellars of Sonoma is on the of the wine sponsors at the 22nd Annual Chocolate & Wine of Napa Valley

Check out this site for information!

http://www.localwineevents.com/events/detail/261880/napa-22nd-annual-chocolate-wine-of-napa-valley

Look forward to see our friends there! CHEERS!

At 7:30pm on October 22, 2009, Michael Westerberg said…
BIG BREAKING NEWS for Cellars of Sonoma! New legislation passed allowing us to sell wine by the glass and by the bottle for consumption in the room! YES!!

California Legislature Approves Second Tasting Room Bill

The California State Legislature has approved legislation by Assemblymember Noreen Evans (D-Santa Rosa), Chair of the Assembly Select Committee on Wine, to enable wineries to offer consumers wine by the glass or bottle in a second tasting room while expanding public review in the winery licensure process.

Sponsored by the Wine Institute, Assembly Bill 1470 passed the Assembly 63-0, following a Senate vote of 40-0 for approval. It awaits the governor's signature or veto.

"This is the right bill at the right time to aid one of California's signature industries feeling the pains of our recession," Evans said in a press release. "Fewer tourists are visiting wine country in this era of staycations. This bill helps bring wine to the people by authorizing wineries to conduct new kinds of direct sales to their consumers."

"Wineries are situating their duplicate tasting rooms in locales like San Francisco, San Luis Obispo, Cannery Row in Monterey, Clarksburg in the Delta, and the town of Sonoma, sometimes partnering with one another to provide a broader consumer experience," Wine Institute president and CEO Bobby Koch said in the release. "Assemblymember Evans' legislation is great for wineries and their customers."

AB 1470 has three main components:

• Establishing consistency in how wineries (02 licensees) may sell their wines at locations operating under duplicate licenses as allowed under existing law for their master license.

• Conforming the issuance of duplicate licenses to a 30-day public review period. Such review is not currently part of the issuance process.

• Encouraging responsible wine consumption among wine bar customers by allowing them to take home unfinished bottles of wine, as is currently permitted at restaurants and wineries. The bill applies this "brown bag" privilege to wine bars operating under a standard beer and wine bar (type 42) license or a duplicate winery (type 02) license.

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