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Comment by Dan Browne on December 4, 2008 at 1:24pm
Hello all,

We have a product for your winery.

It's a wine flavor and taste wheel you put on the outside of the bottle so drinkers can "see" what your wine tastes like before they buy, called the Vinogram.

It's also tied into our online community so drinkers can learn about your winery's story in one click. You'll know who is drinking your wine, where and you'll be able to communicate with them in real time.
Comment by Randy Caparoso on December 21, 2008 at 8:05am
Actually, as a marketing tool, I think the Vinogram is interesting. The only thing I really question is the effectiveness of aroma wheel-like descriptions. Far more important for ordinary consumers are basic aspects of dryness/sweetness, body and acidity. Aromatics tend to be elusive conceptions for most consumers, and they are also the most imprecise (what smells "vegetal" or "earthy" to you might smell floral and freshly herbal to someone else).

Now, if you could tailor the Vinogram to components that actually count, then I think you have a very effective way of communicating style and flavor while keeping track of consumers.
Comment by Akron Grove Bath Products on January 4, 2009 at 2:32pm
We now make our wine based bath products in Merlot, Reisling and Cabernet Sauvignon. We could also make our products using YOUR wine.
Norbert Rug
Akron Grove Bath Products
Comment by Leslie burma on February 17, 2009 at 6:41am
This is a great networking tool. Although I only make "home wine" it begins with great grapes. Hard to go wrong. I began making award winning wines since 1997.


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