Tasting Room Managers

Tasting Room Management

Members: 48
Latest Activity: May 7, 2011

Discussion Forum

Poll... wine pouring in situation with too many wines 5 Replies

Started by Brian King. Last reply by Dan Phillips Jan 17, 2011.

Tasting Room Traffic Slowdown? 2 Replies

Started by Margie Tosch. Last reply by Dan Phillips Nov 22, 2010.

Tasting Room Fees Survey - Please Participate! 3 Replies

Started by Margie Tosch. Last reply by Dan Phillips Nov 22, 2010.

Comment Wall

Comment by SWILLparty on June 6, 2008 at 10:10am
Hi everyone! We own a business specializing in customizable private label wine tasting kits so wine lovers can host wine tasting parties in their own homes or easily start their own social wine tasting clubs. Do you think our product would encourage your tasting room customers purchase more wine? Is your winery/tasting room looking for another way to brand itself? We'd love to hear from you. Eva and Anne at SWILLparty, LLC
Comment by Giselle Lampe on July 31, 2008 at 2:16pm
I wondering if anyone has any advice on which POS company and software i should go with or stay away from? Any ideas?
Comment by David Winters on October 23, 2008 at 3:50pm
Hi Giselle- Did you ever find that POS system you asked about back in July? I actually work with a great company that handles POS systems and wine clubs. Let me know if you need some more information.

Thanks! By the way, great pics on here!

Comment by Ben Martin aka Turbo Wine God on December 11, 2008 at 2:31pm
We have worked with Infinity and now use Elypsis which as of yet seems to be an upgrade, as with any your specific info and data demands for reports will have alot to do with which program to use.
Comment by Michael Blasquez on January 19, 2009 at 6:03pm
Hello folks,
I am trying to move back to Napa Valley and am looking for a position with a Napa or Sonoma winery in the hospitality end of things. If you know of any opportunities I would love to hear about them! I have a home in Southern Napa Valley that I am eager to move back into as well as just being back in Wine Country!
I would be glad to send you or any leads you come up with a copy of my resume. I have extensive experience in retail, hospitality and wine sales that can be very valuable to a tasting room environment and love to educate and dazzle wine country visitors!

Michael Blasquez
Comment by Judith V. on February 6, 2009 at 9:23am
I am currently enrolled in SSU to get a Tasting Room Management Certificate by May. Has anyone done this? and Do you think it will get me a better job , having this certificate or not?
Right now, my feeling is to learn as much as possible to get ahead. The marketing courses alone will be a benefit to any business. So why not? Any comments on the wine business courses at Sonoma State?
Comment by Judith V. on March 29, 2009 at 2:27pm
Hi all,
I am independently researching tasting room hospitality in both Napa and Sonoma wineries just to see everyone's style and how the tasters are reacting to the hosts, the wines, and the ambience.
Wednesday, the 25th, I went to a fairly fancy one in Napa and I was added to a group making us 8 at the bar. The tasting bar host was happy and friendly as per expected and was good at selling.But when I asked about the vines, the number of cases produced of each and where the grapes were grown, the host was not quite as knowledgable as I would have liked him to be. I felt like I was putting a crimp in his timing and interrupting his wine story.
Also the couple standing next to me were celebrating their 40 wedding anniversary. The tasting room host barely smiled and moved on to the next wine; while I took their picture and got their email address and just now emailed them photos of the winery and their happy day.
Am I expecting too much to not only want to know about the grapes and where they're grown? Am I expecting too much of a host who did not acknowledge a special occasion of a customer? Am I nuts to not want to be hustled into buying a bottle?
I just wanted to taste the wines and have a good experience at the winery so that I will come back with other guests and enjoy my day.
Am I nuts?
Please leave a comment. Thanks,
Judith V.
Comment by David Johnson on March 29, 2009 at 2:48pm
Hi Judith,
I think a lot of what happens in the tasting rooms is a direct result of the management philosophy of direct to consumer. I bet if you could have asked the hosts supervisor, you might have found out that the person who took care of you was one of the their top employees in wine club sign ups and sales.
The focus should always be on the wine and whatever the brand message is. I think where VC staff members get caught up is that there are so many expectations of them it really is hard to find well rounded staff members who can be that person who is all to everyone.
I think because there are so many winery tasting rooms it now is pretty easy for people to find their true love in wine, facility and staff and that is what they will frequent.
Keep digging and keep me posted on what you find.
Dave J
Comment by Judith V. on March 29, 2009 at 2:53pm
Good point ! Especially when 80% of your sales are DTC in tasting rooms and you're expected to sell. Are you expected to sell a certain quota per day?
Comment by David Johnson on March 29, 2009 at 2:56pm
No quotas thank God! My goals on the otherhand is whatever we did last year, let's beat it and we find ways to do just that.
Dave J


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