I am new to Walla Walla, Washington's premier wine region. It is so exciting watching a community evolve because of the increase of wineries in the valley. With that increase comes a focus on tourism and a change of the type of goods and services a community offers. There are many entrepreneurs attracted to Walla Walla for the opportunities that it offers. What businesses thrive in a wine region?
So far I've seen that tourists visit for a weekend. What have other regions done to keep tourists in town for a longer stay?