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Welcome to the Wine and Hospitality Network

Industry Insider Event at Nicholson Ranch Winery

Monday, July 27th, 5:00 PM

Wine And Hospitality Network

Industry Insider Event - Tickets Now on Sale

Join us for an evening of food, wine, music, and fashion!

Nicholsonraqnch

Music by 2 Easy Pieces

Come watch industry colleagues flaunting fabulous fashions from Sonoma Plaza shops Angelique and Venus Envy while sipping award winning Nicholson Ranch wines.

Estatelogo

With VIP Hostess Alana Gentry from GirlWithAGlass.com

VIP Ticket Holders receive a private Chef demonstration by John Toulze of Estate, the Girl & the Fig and the Fig Café; a wine and food experience with Nicholson Ranch’s owner, Ramona Nicholson... And of course the famous goodie bags...

Thanks to our sponsors:



We are looking for sponsors/donations for VIP goodie bags and for raffle items.Sales of both benefitVineyard Worker Services. For more info and a promo packet email Alana at girl@girlwithaglass.com


Web 2.0 & Beyond: Emerging Technology & Trends that Work

Lily Creative Group, WineAndHospitalityNetwork.com and Groove 11 are pleased to present an engaging talk program, Web 2.0 and Beyond: Creating Conversations and New Customers.

Our expert panelists from
Groove 11 are veterans at producing successful online campaigns for Fortune 1000 companies and the wine & spirit industry. They will share the latest emerging technologies, what works best for which companies & why and how to incorporate some of these phenomenons into helping INCREASE your bottom line.

Everywhere you turn there is more talk about social media. Twitter. Facebook. MySpace. Delicious. Digg. LinkedIn. Flikr. And over one hundred new tools with equally pithy names.

So why should you care?

For the first time, a sustainable, broad-reaching relationship with end customers is possible. This program is about starting a conversation and expanding a relationship with customers. It is about extending your brand beyond the tasting room, onto the radar, and into the networks of thousands of people who love your wine – who’ve never even tasted it. It is about moving beyond Web 2.0 while realizing and using new social tools to reach your customers directly.

Social media has changed the game for marketers.

Why? Because the way we communicate has changed. Now it’s possible to create a sustainable, broad-reaching relationship with end customers. But to realize its potential you first need to understand how meaningful relationships are designed, implemented and nurtured.

The direct channel has endless opportunities but many perils. It’s not about launching a Facebook page, or hiring a kid to tweet, or putting up your store, or counting on your wine club members to tell two friends who tell two friends. It’s about designing a brand promise that unleashes the essence of your uniqueness and your individuality as a winemaker; identifying customer segments who want uniqueness in their wines; connecting with those customers; engaging in dialog and measuring its effectiveness; and enabling retail transactions that change your business model - forever.

Location: Viansa Winery.

When: Monday, July 20, 5:30 - 8:30PM

$30 in advance, $40 at the door.

Reserve your space now!


Forum

Dorothy Frisch

wine kegs

Started by Dorothy Frisch in Winery, Wine Industry 12 hours ago.

Judes Kingsbury

NEW OWNERS at Vigneron / XpressFill 2 Replies

Started by Judes Kingsbury in Winery, Wine Industry. Last reply by Judes Kingsbury Jun 16.

Chef John Hughes

Greetings... 3 Replies

Started by Chef John Hughes in General. Last reply by Alana Gentry Jun 15.

Joann Farrell Quinn

Tasting Glasses 2 Replies

Started by Joann Farrell Quinn in Winery, Wine Industry. Last reply by Chris Donatiello Jun 8.

Margie Tosch

Survey on your use of Social Media - for personal and for business! 1 Reply

Started by Margie Tosch in General. Last reply by Mark Cochard May 29.

Bart Barthelemy

Co-op wine tasting room in downtown Napa 2 Replies

Started by Bart Barthelemy in Winery, Wine Industry. Last reply by Bart Barthelemy May 29.

 
 

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